Rudy started his career in Media & advertising in 2010, after having worked with a number of publishers as a freelance contributor for their publications. In 2016 an opportunity arose and he purchased a 50% share in Africa's largest online blog for the SHEQ profession, Sheqafrica.com. He changed the face of the magazine from a basic blog, to a fully registered online magazine.
In 2017, after realising that his life-long career as a Safety Engineering consultant has reached its ceiling, he opted to venture into publishing on a full time basis. This presented its own set of unique challenges and opportunities and the concept of Africa Media was created, offering the business sector a very unique approach to marketing and advertising.
In a short period of time, a collection of online magazines were created using the 10 year legacy of Sheqafrica.com has the launch-pad. Today, Africa Media already has 14 online publications, each offering the reader a special user experience.